Redesigned the iconic shopping bags to more closely align with the brand direction.

Art directed and designed catalog showcasing The North Face's 2006 winter collection. We shot this in the early Fall, before there was snow or fall colors in the trees. In order for the images to feel authentic I had 30' x 15' wooden boxes built where we then created seasonal environments in and shot from 30' above. The resulting photography looked like it was captured in the actual environments and not in a studio. Catalog performed 78% above expectations and was also featured in the How magazine and Print magazine design annuals.

Created a magalog to showcase The North Face’s Summit Series line. The magalog focused on 3 athlete trips as a backdrop to highlight the features and strengths of the Summit Series line.

One gear catalog to rule them all…or at least help you decide what gear you want. A complete overview of the 2007 The North Face gear with all the specs you’d ever need to compare and contrast and help you find juuuust the right sleeping bag, backpack or tent.